From their website: "The history of Pel-Freez began humbly in Englewood, California in 1911. A pregnant rabbit named Betsy Ann was given to the son of Herman Pelphrey, a local resident. The rabbits born to Betsy Ann grew, bred, and eventually the back yard of the Pelphrey’s home was overrun with rabbits. In time, Herman would turn the dilemma into an opportunity. He first sold fresh rabbit meat to his neighbors. When the demand proved to be sustainable, he set his goals higher.
By 1918 he was marketing the meat to the public under the name of the “H.F. Pelphrey Company.” Operations continued unchanged until 1936 when the firm began to explore the production and marketing of frozen rabbit meat. Delayed by the advent of World War II, the marketing of frozen rabbit meat didn’t become a reality until 1947 when the “Pel-Freez” name was developed to emphasize the “frozen” meat.
Around that time, Robert Dubbell married into the Pelphrey family. Robert would play a pivotal role in establishing Pel-Freez operations in Rogers, Arkansas, as well as entering other markets for rabbit by-products. The business remains with the Dubbell family to this day with Robert’s son, David Dubbell, being the current owner. Pel-Freez is currently the largest rabbit meat processor in the United States. Pel-Freez Arkansas, LLC continues to strive to produce high quality products, while providing excellent customer service. You can’t put a price on great customer service. At Pel-Freez, it’s free!"